Context
Sales, conversion rate and online revenue were down. The priority goal was to recover positive ROAS.
This page prepares the publication format validated in Asana: context, goal, constraints, diagnosis, actions, result, period, tools and learnings. No unvalidated figure, logo or testimonial is published.
Source e-commerce case.


Sales, conversion rate and online revenue were down. The priority goal was to recover positive ROAS.
Full analysis of traffic strategy and the website, then work on tracking, media plan and automations.
GTM reinstall, GA4 setup, Facebook Conversion API, Search optimization, Performance Max launch, Meta Advantage+ campaign and Klaviyo automations.
Revenue up 36%, orders up 25%, conversion rate up 22%, 520% Search ROAS, 533% Performance Max ROAS and $0.98 CPL.
Screenshots from the public website femmedecarriere.com/fr, captured on August 2, 2026.
Visit Femme de Carrière ↗Each case must help an executive, marketing team or partner agency understand what changed, in which context and with which limits.
Market, model, maturity, constraints, target result and decision trajectory.
What is really blocking growth, available data, contradictory signals and uncertainty.
Actions completed, Bureau responsibility, client team role and tools involved.
Observed period, limits, external factors and validated measurable signals.
What can be transferred without mechanically copying the tactic.
Le Bureau du Growth does not pretend to be a large agency. The studio builds on 10+ years of field experience in performance marketing and applies it to recent, verifiable freelance collaborations.
Paid acquisition, e-commerce, tracking, attribution, CRM, automation and media budget steering, both agency-side and in-house.

Fashion e-commerce — Montreal
Results from the provided resume and the published case study.
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Africa-to-world marketplace
Active mission known from the project; figures to publish only after validation.
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Partner agency — Montreal
2020 experience provided by Issa; the agency is no longer publicly active.